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Big News: Henson Venture Partners Joins the Microsoft for Startups Investor Network
Most startups don’t fail from bad ideas—they fail from building too soon. Before you invest time or money, validate the demand. Talk to real customers. Launch a landing page. Test your assumptions. Build smarter, not harder.
Gregory Henson
Nov 72 min read


Don’t Build It Yet: How Smart Startups Validate Before They Launch
Most startups don’t fail from bad ideas—they fail from building too soon. Before you invest time or money, validate the demand. Talk to real customers. Launch a landing page. Test your assumptions. Build smarter, not harder.
Gregory Henson
Jun 172 min read


Don’t Be Fooled by DAU/MAU — It Hides What Really Matters
Too many founders rely on DAU/MAU as a health check for user engagement. But this blended metric often hides what really matters: how often your best users actually come back.
Gregory Henson
Jun 82 min read


🚀 VC Startup Revenue Expectations
Venture capital isn’t just about vision—it’s about velocity. For SaaS startups looking to scale, VCs expect a clear growth trajectory: triple revenue in your Seed and Series A rounds, then double every round after. But hitting those milestones requires more than hustle—it demands strategic investment in marketing and customer acquisition.
Gregory Henson
Jun 22 min read


The 7 Startup Metrics That Matter
Most startup metrics are noise. These 7 key metrics—used by top founders and investors—will keep your company focused, aligned, and fundable. Learn how to track and use them.
Gregory Henson
May 252 min read


How VCs Think: The Math Behind Venture Capital
Venture capital isn’t about luck — it’s about math, risk, and outliers. This guide breaks down how VC firms operate, what drives their decisions, and why one unicorn can make or break a fund. Whether you're raising money or want to become a VC, understanding how investors really think is your unfair advantage.
Gregory Henson
May 172 min read


The Most Overlooked Fundraising Strategy? Monthly Updates.
Most founders obsess over pitch decks and warm intros when fundraising. But at Henson Venture Partners, we’ve found that one of the most powerful — and overlooked — strategies is also the simplest: monthly investor updates.
Consistent updates signal momentum, build trust before the raise, and position you as a founder who executes. In this post, we break down the exact structure we recommend to all our portfolio companies — including what to share, how often, and why it work
Gregory Henson
May 133 min read


4 Steps to Launching Your Startup for Cheap (And Smart)
Launch smart, not expensive. 🚀 4 proven steps to grow your startup fast—on a budget. #StartupTips #LeanLaunch #HensonVenture
Gregory Henson
Apr 72 min read


The Hard Truths About Fundraising: 4 Lessons Every Founder Should Know
Raising money isn’t what you think—trust beats numbers, term sheets aren’t guarantees, and VC funding comes with strings. #Startups
Gregory Henson
Mar 163 min read

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